Positano Beach, Italy: Bellisimo! This Place is Gorgeous!

Positano Beach: There is so much to say about the beloved Positano Beach, and yet nothing you can say that will give you the true essence to explain what Positano is all about. It speaks for itself, without superfluous words. It is so stunning that it makes you hunger for more. I can say that I absolutely loved the amazing drive we took down the Amalfi Coast from Rome to Positano by car. You know what they say, getting there is part of the journey. Once you have arrived, the chic hotels, the winding roads, the houses, and apartments built up on the hill. You will be in awe. Somehow Positano has managed to maintain its traditional character after all of its fame. We arrived mid to late afternoon, with the mysterious foggy cloud over the city, making it a bit difficult to find our villa, but after several back and forths as to where it SHOULD be, we found it: straight up the hill, yet not so far from Positano Beach.

Positano Beach

Positano Beach and its Luxury Villas

Positano Beach

After securing our luggage in our villa, we started the trek down to the little supermarket just a little walk down the lighted pathway to purchase wine, cheese, salami, prosciutto, olives, and bread. This, for me, is the quintessential meal in Italy (and at home!). It is almost (sometimes) better than going out for dinner at a fancy restaurant.  Here is the view from our room the next morning, notice the delicous breakfast they brought to us for us to eat on the terrace!

Positano, Italy, View from Villa Mary, Positano Luxury hotels, Positano Beach

A room with a view – Positano, Italy

Positano, Italy: A Walk Down To Positano Beach

We stayed at Villa Mary Suites, the #1 B&B listed on Tripadvisor for Positano. The view from our room was amazing! The next morning, the air was crisp, as we made our way down to the Positano Beach. And I do mean “down”.  It is a long hike from the villa to the beach, but oh, so wonderful.  The colors of the buildings will amaze you. I love moss and I love the colors it brings when it grows on these ancient walls. Green and blue are my favorite colors, and this is how they naturally appear on the walls:

Positano Beach, Positano, Italy, View from Villa Mary, Positano Luxury hotels

Green walls of Positano, Italy

Positano Beach, Positano, Italy, View from Villa Mary, Positano Luxury hotels,

Blue Walls of Positano, Italy

Positano Beach: Where to stay in Positano:

As mentioned before, we stayed at Villa Mary Suites,  the #1 B & B listed on the Travelocity and Tripadvisor website at the time and we LOVED it. But I found countless other cute little places to stay:

Positano, Italy: More views of Positano Beach

What I found funny about Positano is that you don’t even have to know where you are going, there is just a simple path, leading you down to the Positano beach.  We never even asked for directions, we could just see where we wanted to go.

Positano, Italy, View from Villa Mary, Positano Luxury hotels, Positano Beach

Positano, Italy

The shops, architecture, and walkways make this place so quaint and wonderful.  I could literally walk around for days looking at and photographing the doorways, architecture, and the views of this gorgeous Italian village.

Positano, Italy, View from Villa Mary, Positano Luxury hotels, Positano Beach

Positano Beach

Positano Beach, Positano, Italy, View from Villa Mary, Positano Luxury hotels

My husband and I on the steps of a hotel along Positano Beach.

Positano Beach and People Watching

Once we made our way to the brown, sandy Positano Beach, the people watching and beach made it an incredible sightseeing experience.  This is what I am talking about in my bio when I say creating experiences for you and your family. Positano is truly an experience.  Quite frankly, you almost can’t believe a place like this exists.  Here is the other side of Positano beach:

Positano, Italy, View from Villa Mary, Positano Luxury hotels, Positano Beach

Shores of the Positano Beach

Positano, Italy, View from Villa Mary, Positano Luxury hotels, Positano Beach

Beach in Positano, Italy

Positano Beach: Positano’s main Beach is Marina Grande Beach

This place is postcard perfect and is also Positano’s main beach. In fact, it is one of the most cosmopolitan of all the beaches along the Amalfi Coast. With its dark grey sand and the gorgeous Tyrrhenian Sea, it is THE iconic image of the Amalfi Coast. While at Marina Grande Beach, look for the main steps and on either side are two restaurants that we were recommended to us for lunch,  Le Tre Sorelle, on the left and (of course) I can’t remember the name of the other one.  We went to the other one, on the right of the main steps.  The photo below is of the cat that lives there!

Positano, Italy, Positano Beach, Positano Luxury Hotels

Cats in Positano, Italy

Positano Beach is a  300-meter-long strip in the center of the town where travelers flock, especially in the summertime. When we were then in February, there was practically no one there! Summer travelers come for a swim and to dine at the many restaurants that line the shore. Part of Positano Beach is managed by L’Incanto, which rents beach chairs, umbrellas, and sunbeds. It provides changing rooms and access to showers as well. At the end of the beach is Scogliera, a rocky terrace that has topless sunbathing and where the nightclub Music On the Rocks is located. This goes on during the summer, but you won’t see any of this during the shoulder season.

Positano, Italy, View from Villa Mary, Positano Luxury hotels, Positano Beach

Restaurant on Positano Beach, Italy

In the middle of the beach, in the spiaggia libera – or the free beach of Positano, where you can lay out your towel or grab a lounge chair – this place was made for beach bums and there are no rental fees in this section.  There is a small jetty for boat excursions and where rented boats depart to and from Capri.

And so, here we sat, mesmerized by this place called Positano Beach.

Positano Beach

up next:  Positano bites deep (Part 2)

This is a series of articles about a trip to Italy from Rome to Positano, a drive down the Amalfi Coast:

More Recommended Reading about Italy:

Make this Your Next Authentic Italian Vacation

Authentic Italian Recipes for the Soul

Le Marche Region, Italy:

Food, Friendship, and Wine in Le Marche Region, Italy

The Lost Art of Print Blocking in Carpegna, Italy Regenerated




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  1. […] Arrival into Positano […]

  2. Sabrina August 18, 2012 at 10:03 pm

    You’ve painted an accurate and lovely picture! The colorad, the smells, the texture of Positano – spectacular! Well done.

  3. admin August 23, 2012 at 5:55 am

    Thanks Sabrina, what’s your favorite place in Italy?

  4. […] Arrival into Positano (Part 1) […]

  5. Deborah Thompson March 15, 2013 at 1:18 am

    Beautiful blog, and I simply couldn’t agree with all of your observations. It was nice for me to revisit this adventure through your eyes thank you! Really enjoyed it!

    • admin March 15, 2013 at 10:06 am

      Yes, we both agree! Positano is a must see and must experience for every jet setter or wanderluster.

  6. Tamara March 26, 2014 at 6:19 pm

    Thanks for sharing! We are so looking forward to our visit to the Amalfi Coast and Positano this June.

    • admin March 26, 2014 at 9:10 pm

      You will absolutely love it! It is a very special place!

  7. Anna Bell August 28, 2016 at 1:12 am

    Hi Honey,

    We are planning to drive and yours is the first blog that says Rome to Positano is a good idea. How many hours did it take you? what car would you recommend hiring? and did you find difficult parking by the hotel?
    Thank you great blog!

    • Cacinda Maloney September 4, 2016 at 10:33 am

      Hey miss Anna Bell! I loved the trip from Rome to Positano. I can’t remember how many hours, but I am sure you can google it… I do remember it was a winding road. No problems with parking, although the parking in the streets can be tight! lol

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